Proof it Works
Real gym owners. Real money breakthroughs.
Helping fitness business owners gain clarity, confidence, and control over their money, so they can build more profitable businesses and greater freedom.
25+ YEARS
In the fitness industry
15 YEARS
As a gym owner
300+
Fitness professionals coached & trained
$470K
Personal debt paid off
Featured Story
More Revenue Wasn't the Answer — This Was
"I Hit My Highest Revenue Month — Then Scrambled to Make Payroll the Very Next Week"
"More soup isn't going to solve the problem. Within 30 days of working with Billy, my monthly profit increased more than the cost of the course. Now reviewing my financials is my favorite thing of the month."
Mike Williams, No Limits Fitness
Gym Owner — 11 Years in the Industry
Client Wins
Real Stories from Fit Profit Solutions Clients
Gym owners and fitness entrepreneurs who decided to stop guessing and start building real financial clarity.
"To Me, It's Worth Every Penny."
Jeff Nelson, Adapt Fitness
"I'm Making Strategic Decisions Instead of Just Guessing."
Dustin Yantzi, Bridgefit
"Now We Know Where We Stand — and How to Move Forward."
Herion Peci, Activ Personal Training (Albania)
"It's Super Helpful to Know You've Got Somebody in Your Corner."
Monica Moehring, Movement with Momo
"For the First Time, I Feel in Control of My Business Finances."
Mandy Self-Sparrow, Sparrow Functional Fitness
"I'm Light Years From Where I Was 4–5 Months Ago."
Aaron Mireles, CrossFit Ellis
"We Know How to Make Money — We Just Don't Always Know How to Keep It"
Mac James, Future of Fitness
"Financial Anxiety Is Real — Now I Can Forecast, Make Clear Decisions, and Finally Stop Faking the Funk"
Oliver Nam, Thrive Training
"We Had a Lot of Good Stuff Figured Out — Billy Filled in the Missing Pieces."
Lisa and Jordan, Fit Alliance
"I Thought I Had a Pretty Good Grasp on My Financials. Working With Billy Showed Me What I Was Missing."
Robert Rodriguez, BDX Fitness
See yourself in one of these stories?
Book a Profit Clarity Call and find out what's actually possible for your business.
Book a Profit Clarity CallTrusted by the Industry
What Fitness Leaders Are Saying
Billy isn't just trusted by his clients — he's endorsed by the names who have shaped the fitness industry.
“
Billy Hofacker is a rare presenter and personal coach. In an era where gurus appear overnight, focused on doing nothing more than selling people struggling for help nothing but worn out ideas, Billy is a man of depth of information and one who actually cares about the success of his clients. His work first focused on those in the fitness industry, but his information and guidance extends to anyone who wakes up one day overwhelmed by money and feels he or she just can't figure out how to go on without help. Some people are born to change the world around them, to leave those they help better for knowing them, and Billy Hofacker is one of those most rare presenters and coaches.
TP
Thom Plummer
Founder, National Fitness Business Alliance & Author
“
Billy Hofacker is an exceptional educator and leader in the fitness industry. His knowledge of fitness, business strategies, and client success is second to none, and he delivers actionable insights with clarity and enthusiasm. He's truly a game-changer for anyone looking to elevate their knowledge and impact in the industry.
JL
Josh Leve
Founder, Association of Fitness Studios
“
If you're looking for the real deal — someone who's gonna come in and share his personal story so that he can change the lives of every single person in the crowd — Billy Hofacker is your guy.
TD
Todd Durkin
Fitness Icon & Author
“
Billy literally went from paying off almost half a million dollars to giving that freedom back to the world.
AT
Anthony Trucks
NFL Athlete & Performance Coach
“
Billy Hofacker delivers financial clarity to gym owners in a way that's simple, actionable, and easy to apply.
CC
Chris Cooper
Founder, Two-Brain Business
Client Reviews
In Their Own Words
★★★★★
I've been working with Billy for over 2 years now. I started because I WANTED to know more about money but I had a lot of fear. Not sure what percentages should be going where, lots of reactive spending instead of planning & really no plan for my own financial future besides "more clients more money problems solved" (which was creating lots of problems). 2 years later this is the most confident I've been when it comes to my finances. I look forward to reviewing my P&L and even mail from the IRS no longer scares me. I feel excited for my own financial future & bigger purchases are now saved/planned for in advance as opposed to as a reactionary thing!
MM
Marcus McDuffie
Aion Fitness
★★★★★
Without Billy, I'd probably still be working as a fitness director. He gave me the confidence that my plan to open my own studio would work. My biggest fear was managing money — figuring out how much I needed to open, where to get it, how to keep the business running, how to prepare for the different stages, and how to balance it all while being a dad and husband. Billy guided me step by step through the process of opening a business and making sure everything was set up correctly up front. He showed me that I could open without taking on unnecessary loans and still be successful. Now, a year later, our studio is nearly at capacity — and I can honestly say I wouldn't be here without Billy's guidance and support.
CM
Colin McCullough
Rise Fitness Sharon
★★★★★
Billy is more than a Coach, he is a friend, a caring person, a Mentor, someone that cheers and supports you along the way, someone who finds the way to simplify Money Concepts and help you not only to understand them but apply them, and keep you accountable along the way! I was able to pay off several of my credit cards — from 12 total I'm down to the last 4! I've also been able to have at least 3 months of emergency money for both my business and personal finances, giving me a huge peace of mind.
JS
Jonathan S.
Gym Owner
★★★★★
My business is thriving. I feel like I have been the turtle in the race — slow and steady. I went from 17 clients in February to 41 currently. I have a waitlist for my 1:1 clients. Financially — I was able to pay my tax bill in full (shocked both my accountant and myself!). I had enough left over in my "tax" account to buy a new piece of equipment (paid in full — no financing!). I gave myself a raise. Hired a coach. I can't thank you enough for the foundation of being in control of my finances. It has changed my business (and my sanity) for the better!
MS
Mandy Self-Sparrow
Sparrow Functional Fitness
★★★★★
Billy has a great way of challenging complacency and the tendency to settle in business, while still being relatable, approachable, and genuinely likable. Since working with Billy, our business is up 54% over the same time last year. I'm not going to give him all the credit for that, but I can confidently say a big part of our growth and renewed financial clarity came from the awareness, accountability, and conversations Billy has brought to the table.
JM
Justin Mattingly
Grit Fitness
★★★★★
I've been working with Billy for almost five years. With his help and guidance, we successfully navigated the expansion of our fitness business — moving to a new space, purchasing new equipment, and hiring staff — completely debt free. One of his marketing promotions helped us bring in an extra $21,000 and counting in recurring revenue. The promotion cost me under $200 to run. If you're looking for someone to help with your business or personal finances, Billy is your guy. But he's so much more than that.
CS
Charlie Smith
EP Fitness
★★★★★
Your Fitness Money Coach is the real deal. They have helped me with my spending habits, planning for the future, and just being a great resource for building my wealth. The consistency, encouragement, and accountability is top notch and has helped me be a more successful business owner and entrepreneur.
AH
Aaron Hines
Business Owner & Entrepreneur
★★★★★
Billy helped me get my finances in order. After being a sloppy business owner for so many years, it's great to finally feel in control of where I'm at financially. Highly recommend!
MM
Matteo Marra
Gym Owner
★★★★★
Billy is one of the best in teaching financial literacy to not only me, but my entire training team. Can't recommend him enough to people who need guidance in the fundamentals of handling money for their own future and family.
ON
Oliver Nam
Gym Owner & Coach
★★★★★
Just want to say that for the first time in a while, I'm proud to see $3k in remaining profit after paying my rent today. It feels great and I'm excited for the new year. Thank you!
JS
Jonathan Sorto
Gym Owner
★★★★★
I started as someone who was afraid to open my mail from the IRS — no confidence in finances and thought I would just make enough to where it was no longer a problem. Working with Billy has been helpful to overcome that fear and now I look forward to reviewing P&Ls every week. My business now does over $500,000 a year and we're looking to open up a second location with Billy helping as a fractional CFO.
MD
Marcus McDuffie
Aion Fitness
★★★★★
Highly recommended Billy's coaching! If you're a person who uses money to pay for things, then you could benefit from scheduling a call with Billy.
JD
Jimmy DaVolio
Fitness Professional
Stage Cred
Endorsements from Event Hosts & Attendees
Billy has spoken at and been endorsed by some of the biggest events in the fitness industry.
Perform Better Summit
Annual compilation reels
Perform Better Summit
2024 Compilation
Perform Better Summit 2024
Perform Better Summit
2025 Compilation
Perform Better Summit 2025
Perform Better — Attendees
Reactions from the event floor
Perform Better
Kyle Wilkinson
Kyle Wilkinson
Perform Better
Jackie Covarrubias
Jackie Covarrubias
Perform Better
Johnny Rhodes
Johnny Rhodes
Perform Better
Keegan Mraz
Keegan Mraz
Perform Better
Marissa Schilling
Marissa Schilling
Perform Better
Justin Llado
Justin Llado
Speak to Freedom
Attendee reactions from the event floor
Speak to Freedom
Carla
Carla
Speak to Freedom
John
John
Speak to Freedom
Max
Max
Todd Durkin Montana Retreat
Attendee reactions
Todd Durkin Montana Retreat
Marcela Todd
Marcela Todd
Todd Durkin Montana Retreat
Tom Cornell
Tom Cornell
Todd Durkin Montana Retreat
Marc Rodriguez
Marc Rodriguez
Just Right Enterprises & Manifest Fitness Institute
Two Brain (Tinker)
Attendee reactions
Two Brain (Tinker)
Marco Zegri & Nechyla Abreu Millan
Marco Zegri & Nechyla Abreu Millan
Gym Owners, Puerto Rico
Two Brain (Tinker)
Matt & Anna Terry
Matt & Anna Terry
Studio Grow Intensive
Attendee reaction
Studio Grow Intensive
Millie Layton & Cassidy Winkler
Millie Layton & Cassidy Winkler
SCW Mania
Attendee reaction
SCW Mania
Marcia Moore
Marcia Moore
Beyond Fitness
Results from Business Owners in Other Industries
Billy's financial frameworks work for any service-based business owner who's tired of working hard with nothing to show for it.
Beyond Fitness
Lisa Ruiz
Lisa Ruiz
Brand My Swag
Before you book, you might be wondering...
Who do you typically work with? +
Primarily gym owners and fitness business owners who are making money but want greater clarity, profitability, and confidence around their finances. I also work with select business owners outside of fitness when there's a strong fit.
What do you actually help business owners with? +
Everything from understanding the numbers and improving cash flow to increasing profitability, paying themselves appropriately, planning for taxes, building reserves, and using the business to create long-term personal wealth and freedom.
Do I need to be struggling financially to work with you? +
Not at all. Some clients come to me because money feels stressful or their finances are disorganized. Others are running successful, profitable businesses and want CFO-level guidance to make better decisions and get more from what they've built.
What does working together look like? +
That depends on where you are and what you need. I offer financial coaching, CFO-level advisory, and bookkeeping support for fitness business owners. The goal is to find the right level of support rather than force everyone into the same program.