Why Your Gym Looks Like Everyone Else’s and How to Fix It with Cuoco Black

Why Your Gym Looks Like Everyone Else’s and How to Fix It with Cuoco Black

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Most gym owners spend endless hours refining their programs, pricing, and marketing — but overlook one of the biggest profit drivers in their business: the space itself.

In this episode, Billy sits down with Cuoco Black, a former faculty member at the New York School of Interior Design and one of the most sought-after gym designers in the world. Cuoco reveals why most fitness facilities unintentionally look the same, from graffiti walls to green turf and industrial lights, and how to design a space that actually sells.

In this conversation, you’ll learn:

• Why most gyms fall into the “generic box trap.”

• How having a concept (not just a layout) creates emotional connection and brand differentiation.

• Why Cuoco says to invest 80% of your design budget in the reception area and how it can dramatically impact sales and member experience.

• How to make simple, strategic changes that elevate your brand without breaking the bank.

Connect with Cuoco Black:

Instagram @gymdesigner

P.S. Speaking of building the business and life you actually love, have you registered for our 1-Day event in Orlando yet? Sign up now while spots are available.