Mastering the Gym Business with Thom Plummer

Mastering the Gym Business with Thom Plummer

Billy Hofacker
Published on: 24/02/2026

Thom Plummer reveals how gym owners can build lasting success through clear purpose, mastering sales and finance, emotional storytelling, smart exit planning, and reinventing every 3–5 years plus trends like aging clients and AI shaping the future.

PODCAST
3 Weird Numbers That I Track (and you should too)

3 Weird Numbers That I Track (and you should too)

Billy Hofacker
Published on: 17/02/2026

Understand Pearson’s Law: what gets measured improves—what gets measured and reported improves exponentially. Track one key number (like savings or net worth), build a system, not willpower, and watch progress follow. In this episode, we break down 3 powerful metrics to track.

PODCAST
Retention, Belonging, and Leadership Don’t Improve by Accident - An Interview with Devin Gage

Retention, Belonging, and Leadership Don’t Improve by Accident - An Interview with Devin Gage

Billy Hofacker
Published on: 10/02/2026

Many fitness business owners don’t lose clients because something fails but because nothing evolves. Devin Gage dives into retention, belonging, leadership growth, and why intentional systems are essential at every stage of building a lasting gym.

PODCAST
The Top 3 KPIs You’re Not Tracking (But Should Be)

The Top 3 KPIs You’re Not Tracking (But Should Be)

Billy Hofacker
Published on: 03/02/2026

Most owners track revenue. Few track what actually creates freedom. This episode breaks down 3 overlooked KPIs—taxes, true sales costs, and personal life metrics plus why net worth is the real scorecard.

PODCAST