A step-by-step course designed for fitness professionals with real businesses and real responsibilities — combining weekly lessons, clear action steps, and live calls so you build a personal financial system you can run for life.
Busy months feel like stability — until a slow month, surprise expense, or life event exposes the truth. Most fitness owners never build a personal plan… because they're too busy coaching.
"Before the course, I didn't have clarity around my money and lacked confidence in my financial decisions. After the course, I had more money left at the end of the month, paid down debt quickly, and started paying myself more consistently."
Years ago, I thought we were "doing fine" — until the repo man took my car. That moment forced a hard truth: I was running a business without a clear financial system at home.
We rebuilt from the ground up — paid off nearly $500,000 in debt, built retirement, funded college savings, created margin, and eventually sold the business.
Not because of luck. Because we finally built structure.
This is built for busy fitness professionals. Each week is focused, practical, and designed to create progress quickly.
You won't just collect information. You'll apply it week-by-week until your finances finally make sense.
"Billy has a unique way of bringing concepts into the conversation with practical, digestible takeaways that create a lot of 'ah-ha' moments. He has a great way of challenging complacency and the tendency to settle in business, while still being relatable and approachable. Since working with Billy, our business is up 54% over the same time last year."
This course turns your personal finances into a repeatable framework you can run for life.
"Last month was incredible — we started with $6k in the bank, and after handling $22k in expenses, we still ended with $18k. More than the numbers, though, I feel like I've finally got clarity around some key decisions that were weighing on me."
Enroll as one of the first 10 participants and you'll get a private 60-minute working session with me to lock in clarity and momentum.
This is not a sales call. It's a strategic alignment session.
Limited: only the first 10 enrollments receive this bonus.
"My monthly financial rhythm went from 'how the F did this happen?' to '10k to 65k.' Terrified we would go broke to let's buy a boat."
Full curriculum, weekly action plans, live implementation calls, Q&A support, and lifetime access.
One-time investment. Immediate access to the full course.
Best value. One decision. Done.
Split into 3 equal payments. Same access. Same support.
Total investment: $1,125
"Just one change Billy pointed out saved me over $10K+ right away."
Complete the Week 1–4 action steps and attend at least 2 live calls. If by Day 30 you don't have clarity on your household monthly number, a structured owner pay plan, and a better understanding of your money flow — email us and we'll refund you.
Confusion is expensive. Clarity shouldn't be.
These are the questions serious operators ask before they commit.
Plan on 60–90 minutes for action steps + the live call. The goal is to build structure that saves time and stress going forward.
This course is designed for variable income. We build an owner pay plan and buffers that make income swings manageable.
No. It's a course with weekly live calls for implementation + Q&A, so you apply what you learn immediately.
We build a realistic plan that protects cash flow, creates margin, and still makes steady progress.
Yes — lifetime access to the course materials.
It's time to build a plan that matches your ambition — and protects what you're building.
Limited enrollment • 30-day clarity guarantee • Weekly live calls • Lifetime access